Graphic Design as Main Communication Medium Essay

As multimedia advances to high stages of development, the signifi keepce of intense image continues to increase. computer graphic be after was once considers a visual form of art. Over time, it has come to be recognized as form of dialogue. Art and communication reflect and serve culture. Culture represents the semipolitical and scotch structure of the society. Therefore graphic digit reflects and promotes political and economic systems.This paper attempt to show that graphic design, layout design of the poster and fine craftsmanship of typography be the main communication media that have served different cultures during different historical eras. Graphic design can be delineate from many perspectives. For a layman, graphic design may simply list to the deed of printed, online, and manufactured materials that are visually appealing. Graphic design is reproduced in either large come or in gigantic media much(prenominal) as billboards so that it can get the attention o f many tidy sum. universe a visual instrument of communication, it usually employs an effective combination of fine art and text in order to convey a message. Graphic design is prevalent in both the capitalists and socialist economies. The capitalist use it generally to sell goods and services while the socialists use it to sell ideas to motivate state to agree with government policies and work for a socialist economy. Whatever the courtship , the of aim graphic design is to motivate people to act the culture it relays is meant to move people and not save to satisfy the usual hungriness for knowledge.Some people include paintings as graphic design plainly Barnard in the withstand, Graphic Design as Communication, denies that this is incorrect. Classical paintings merely branch a story. They are being viewed only in the confines of toffee-nosed homes or museums. They are definitely not for popular consumption. Newark, in the book, The Gutenberg Galaxy, states that the co ins open in Apollonia, Greece, which was estimated sometime in 450 BC may be considered the early products of graphic design. Because it was a form of currency, it was produced in large numbers.It has a first logo and it was made with the use of a metal die, a technical wonder at that time. Jobling & Crowley define graphic design in coincidence to social structures and the historical context in which such structure exists. Graphic design is shaped by certain societys beliefs and morals. Jobling & Crowley distinguish three factors that graphic design constitutes the following It is produced in large numbers It should be cheap and graphic design conveys ideas done a combination of words and images.However, Jobling & Crowley argue that not all products of graphic deign are cheap. In fact, some of them are symbolic of wealth and luxury. Newark defines graphic design by focusing on its functions. Graphic design functions as a means of communication. Once the design is able to attra ct the attention of people, it essential be able to explain its message with the minimum use of words, if any. grease logos explain not only the product but likewise the quality it possesses. A graphic design becomes the identity of its subject. People take down to relate certain symbols to what they represent.For example, the elephant symbol becomes the Republican Party. These act on peoples emotions and become factors in determining how they feel the market. Knoblauch points out that communication shapes culture. Culture develops by communication and acceptable interaction by the society. In this regard, since graphic design is a medium of communication, it serves culture as well. It passes through many historical eras and different cultures. This is contrary to the common belief that it is just a product of the modern computer technology.Technology is a endless process and so is its growth. History has shown that human beings had begun communicating through visuals earlier oral communication grew. McLuhan notes that Gutenberg press is an important stage in the evolution of graphic design. Invented around 1440 by Johannes Gutenberg, it made possible the mass production of literary material. Bibles were the first material to be produced. Gutenberg apply a spare character symbols which he developed himself to represent words and common Latin phrases.Gutenbergs visually attractive typography and lay-out made the Bible more(prenominal) appealing to people, a fact that served well the cultural interests of the Holy papistic Empire . 1700s and 1800s saw further development of graphic design. This was the time that capitalist economy was growing at a rapid pace. Publishers were in great disputation with each other.. Therefore, graphic design was highly improved. At this point came there arose contradictions between publishers and authors. Publishers used graphic design especially on the covers to imprint it more attractive.The authors feared that thi s might change the context of the book. This shows that graphic design can either enhance or destroys the context of the ext. Barchas, J. warns us not to touch on judgment by looking at the cover of a book since graphic design may convey anther meaning. Graphic design is developing further. The advancement of computer and information technology has made it possible for graphic arts to be blended with other media Graphic design has been used tin advertisement.Eisend advises that the advertisers have to create graphic design that effectively sells a product. The graphic design must also be able to induce the consumer to buy only the brand that it promotes. Lindstrom notes that many companies are gradually transforming the tralatitious billboards into audio-visual displays, which appeal to more senses other than just sight. In conclusion, graphic design can either be a factor to encourage the excerption of a social system or it can destroy it to enrol a new one. Reference The give n research paper