Where is Cole Group vulnerable? What should it watch out for?

head teacher 2 Where is Cole aggroup conquerable? What should it watch out for? As a company with millions of guest throughout 2, 900 stores, The Coles mathematical group certainly be one of the visor companies in Australia and New Zealand. However, it has lost its food market sh ar to the more enhanced and concentrate Woolworths company. The loyalty program battle undercoat between two companies seemed more advantages over the Woolworths font since it gained 40% of market appoint with little on 50% advertising spending. in that respect are some possible problems the Coles Group has to consider while managing its broad kindred marketing programs.First, their client may make up ones mind it very difficult to understand and recall all the complexity of saving points promotion. Second, it may cost even more in advertising and marketing to inform the customer all the benefits they can get from the versatile collection of Coles Group promotions. People are confused to cou nt all the points, discount, unquestionable value they can get from the FlyBuys card. On the other hand, The Woolworths offered the simple, logical program of discounts points via WoolworthsCredit Card, so the Woolworths can deliver these loyalty programs to the customer better. Moreover, with millions of members through FlyBuys and Coles Group Source MasterCard, the outline may misreport the reward points for the customer and drift some serious customer complaints.ReferencesBianca Hartge-Hazelman. (2012, 11 July). The loyalty program battle ground .The Australian Financial Review. Retrieved 11 July 2012 from http//www.afr.com/p/personal_finance/portfolio/the_loyalty_program_battle_ground_4hwbD00hKdMWP6verYnLpN Madeleine Ross(2012, 7 Dec). Coles vs Woolworths Whos winning?. Bandt.com.au. Retrieved 11 July 2012 from http//www.bandt.com.au/features/coles-vs-woolworths-the-battle-of-the-mega-marts http//wps.pearsoned.com.au/au_be_kotler_mktgmgt_1/85/21977/5626312.cw/-/5626314/index. html References ca CaseColes Group. (2007). congenial to Coles Group Limited. 1 November 2007, from http//www.colesgroup.com.au/Home/ Fenner, R. (2006, 31 July). Coles plans comeback to recoup market share Electronic Version.Retrieved 3 November 2007 fromhttp//www.iht.com/articles/2006/07/31/bloomberg/sxcoles.php. Fenner, R., & Choudhury, A. (2006, 13 March). Coles Myer to offload its department stores Electronic Version. International harbinger Tribune.Retrieved 1 November 2007 from http//www.iht.com/articles/2006/03/13/bloomberg/sxcoles.php. FlyBuys. (2007). Frequent Questions Electronic Version. Retrieved 1 November 2007 fromhttps//www.flybuys.com.au/flybuys/content/information/faq.html. Howarth, B. (2007, 3 October). Beer and nappies and so much more Electronic Version. The Age. Retrieved 1 November 2007 from http//www.smh.com.au/ tidings/businessinnovations/beer-and-nappies-and-so-much-more/2007/10/22/1192941044453.html. smh.com.au. (2004, 19 July). Woolworths reports $27. 9b yearbook sales Electronic Version. Retrieved 1 November 2007 fromhttp//www.smh.com.au/articles/2004/07/19/1090089068573.html?from=storylhs. Woolworths. (2007). The flip food people. Retrieved 3 November, 2007, from http//www.woolworths.com.au/