Marketing Smoke Out Essay

Many reapings have been change in the merchandise offering to stop a pinheadr from roll of tobacco. However, numerous of these products have failed. The main reason is that the ashes has been addicted to nicotine. Thus, the body craves for a sting and a stick and a stick and a stick and so on and so forth of cig bette to quench the bodys desire for the deadly nicotine. The fol subalterning paragraphs excuses how the sensitive product green goddess let on pull up s posits finally fill the stackrs desire to stop their take in habit dead in its tracks.a. What is the product name? Describe the product. 2 pts.The new product is  smoke out. The product intuitive feelings similar a very cigarette stick. At one end of the cigarette has drawn to look like it has been lighted. And, at the former(a) is a cigarette butt that feels like the real cigarette but. The cigarette butt which enters the smoking cars mouth has been filled with euphony. This medicine tastes and smel ls like a real cigarette smoke. However, The best advantage active this cigarette is that the smoker does not cut his habit of smoking entirely. For, he continues to smoke the smoke out in order to comply with his habit of smoking. Only, this time, a non smoking medicine is swallowed by the cigarette and cigar smokes that smells and tastes like smoke but the medicine actually mixes with the smokers profligate and neutralizes the nicotine that is already in the smokers body. For, nicotine is an addictive chemical that sparks the human bodys propensity to smoke anformer(a) cigar or cigarette. For, many people have essential this smoking habit many years back. And they feel that stopping the smoking habit is a gargantuan task (Michman, Mazze & Greco, 2003, p. 1).B1. Explain how you are incisioning the mart. 5 pts.The foodstuff segment is the smoking public. This segment includes people who smoke from the earliest possible age to the oldest possible age. Also, this segment incl udes all the priapic and female genders. Likewise, this segment includes all smokers in the all economic classes. message the poor, the rich, the averagely rich and the extremely rich and buy this new product out in the market called low-down out. In addition, this product allow for be sold to people of all religions. This product give zoom in to the African American customers, the White Americans, the Americans of European descent, the Americans of East Asian descent, the Americans of East. Likewise, the market segment volition include the Mexicans, the Canadians, the South American descent. The above segment depart be implemented in order not be branded as a discriminator of customers.This segment exit premiere be attempt vaporizeed in the Los Angeles, California area in January of 2008. This exit continue until March of 2008. Next, the second descriptor of the product launch of Smoke out the product will be launched in June of 2008 if the screen out hither will prod uce enough profits to merit continuing to the adjoining phase. However, if the results of the first phase in Los Angeles California will not be successful because the sales fetchd will not exceed the total get along of marketing expenses, the administration expenses and the cost of raw materials, direct labor and pulverization overhead in producing the Smoke out product (Michman, Mazze & Greco, 2003, p. 1).B2. wherefore did you choose this method of customer breakdown? Be specific. 2 pts.This market segmentation give the best results at lesser expenses. For, the companys change only in the Los Angeles market is similar to injecting a new medicate into rats as guinea pigs to determine if the drug will redress cancer or eliminate diabetes. This is the first phase of the market segmentation in the drug manufacturing and selling business. And, this phase one will right off move on to phase twain of the experimentation if the drug test shows that the drugs will be heal the cancer  or diabetes in the rats. However, the drug testing will not continue to phase two of the aesculapian experimentation if the drug does not cure the cancer or diabetes. Obviously, phase two will continue if the drug shows that the drug can cure cancer and diabetes in rats. The phase of this drug experiment is injecting the cancer and or diabetes  -curing drug on humans who have cancers and diabetes (Michman, Mazze & Greco, 2003, p. 24).Thus, the phase two will no push through if the Los Angeles, California test control segment will show that people abhor the product and the be and expenses to produce the Smoke out will be ut most(prenominal)er than the revenues succumbd from selling the smoking habit buster product. For, there is a very spirited probability that this smoke busting product will not generate winnings profits if the Smoke out product will not generate net profits in the Los Angeles test pilot area within the three month test period (Michman, M azze & Greco, 2003, p. 53).c. Who is the target market?The target market, which is phase 1 (Los Angeles, California) has been chosen because it mimics many states within the get together States. Thus, whatever will be the financial findings in this test pilot area will give a high probability of what will happen when the product is finally launch all over the fall in States and all countries around the world. Meaning, California has people in the fire angry forests. Los Angeles is the home to the rich where Rodeo Drive located and the Beverly Hills area where the rich take up their residences. It also has its share of poor people living in ..    It also has its share of the lesbians and gays. Los Angeles has its share of Asians, African Americans, Europeans, South Americans and other races. It has also different religions inside its boundary. It has also both males and females resembling the gender population of other states. It has its own share of smokers just l ike the smoking population of the other states within the join States (Moschis, 1994, p. 6).For Los Angeles  represents the very best of America which includes Beverly Hills and Malibu and the Worst of America. The wrap up of Los Angeles includes the gang wars and day to day violence in the streets. Also, the Los Angeles population is most populated by African Americans, Latinos and native Americans since 1781. Los Angeles is well known for its splendid weather most of the year. The cost of living here is also high but not too high for the average wage American (Collier, 2002). Thus, the success of Smoke out in Los Angeles will have a high probability of being a success when it is marketed to the entire United States segment (Moschis, 1994, p. 10).d. What are your products benefits to the target market? 4 pts.The product will give the smoker the feeling that he is smoking. Thus the does not literally cut his smoking habit. What happens is that the medicine fused into the Smok e out will slowly neutralize the nicotine that has been piled up for many years in the smokers fund and lungs. The smokers will lose their crave for smoking without even a childbed because it is the medicine that neutralizes the bodys craving for addiction for nicotine (Moschis, 1994, p. 90).e. At what scathe will your product be introduced? wherefore? 4 pts.The price will be $100. This price is based on the simple reason that a souls health cannot be equated to cash. For a individuals life is priceless. Also, the cost of the Smoke OutIs surely lesser than if the smoker will be operated in the hospital for lung cancer and high blood which is one of the side effects of smoking for many years (Moschis, 1994, p. 123).f. What determine strategy are you using? Why? 4 pts.The pricing strategy used is the cost plus profit pricing. For, a business has to generate revenues that will exceed the total amount of cost and daily operating(a) expenses of marketing the Smoke out product (A bdallah, 2004, p. 48).g. What objectives will be carry out by using this strategy? Be specific. 5 pts.The objectives that will be accomplished by this strategy are To know if the people will buy the product. To know if enough people will buy the product so that the revenues from sales will be more than the total costs and expenses of producing and marketing the Smoke out product launch. To generate findings from a test pilot launch so that results will be known at a earlier stage of the product life cycle (Moschis, 1994, p. 93).h. Why is the product worth this price? 2 pts.As discussed above, a persons life cannot be equated to money for it is priceless. Thus, the $100 selling price of the product will not be noticed when the product is marketed as best  product to stop smoking without even trying.i. Identify and explain what prices you should charge at severally stage of the PLC? 12 pts.I will use the same $100 selling price at each stage of the product life cycle . The reason is plain and simple. A persons life is worth more than $1,000,000 and $100 is just  a trickle from a persons monthly salary. Thus, if the product will be bought with price of $100 which is very very very low and affordable.