Thursday, October 31, 2019

Gastronomy and Tourism Essay Example | Topics and Well Written Essays - 3250 words

Gastronomy and Tourism - Essay Example Gastronomy tourism has become of interest to many people, who would do whatever it takes to travel to the specific areas of interest to sample food and understand their culture of those places, contributing to the development of those regions and contributing to making them gastronomy tourism destinations. Gastronomy Tourism Gastronomy tourism is travelling to foreign countries to sample food and drinks while understanding their culture. The International Culinary Tourism Association terms culinary tourism as â€Å"the pursuit of unique and memorable eating and drinking experiences†. Many people are spending a lot of money just to travel to sample food in different gastronomy destinations. This has been limiting to some people and businessmen have taken advantage of the market demand. They have gone ahead to establish local joints where people can take foreign food and drinks. This has increased gastronomy tourism as people do not have to travel to the regions they have always wished to travel to and sample their food and drinks (Kiveal and Crotts, 2013). However, this act of gastronomy has faced some criticisms from some food experts from the various regions. They point out that food made in another place other than the original place may not meet the preparation, taste and cooking requirements. Some food requires preparing in a certain specific way, which may not be available in the foreign countries where they are prepared. They also state that having food from a certain place or country prepared in a foreign land may not have developmental impact on the locals where that food or drink is from. Despite the criticism, there are restaurants and hotels that have specialized in preparing the various cuisines from different places in the world. There are some hotels that can prepare just about any cuisine. Some people have really appreciated this because it offers them a chance to enjoy foods and drinks from foreign lands without having to travel there. Ga stronomy Tourism Trends Gastronomy is becoming popular among people in different parts of the world. The trend has been on the increase in the last decade as people across the world get interest in the culture of certain jurisdictions and territories. According to the International culinary association, the number of people who are involved in culinary activities in the United States a lone was more than twenty million people in the last three years. The number is higher compared to the data three years back. Tourism across the world has been on the increase. According to the world tourism organization, the number of tourist arrivals in the world increased by four percent to approximately one billion tourists in 2012 alone. The revenues generated by tourists amounted to about one trillion dollars. Of that money, about thirty six percent was spent on food. The international culinary association found out that most tourist spend about a third of their expenditure on food. The increase in the number of tourists across the world has a high impact on gastronomy tourism. The more the number, the more food they will need in the foreign land. They have no option but to take the food available in the countries they have visited playing a role in gastronomy tourism. The number of tourists visiting different places in the world is expected to increase at an average of four to five percent per year as the World Tourist Association points out. As such, gastronomy

Tuesday, October 29, 2019

Varieties of Capitalism Essay Example | Topics and Well Written Essays - 1250 words

Varieties of Capitalism - Essay Example Resource allocation can be taken at all levels, but resource ownership is a totally different aspect. Ownership of resources takes three forms: public ownership, private ownership or a mixture of the two in an agreed proportion. This is where capitalism comes in. Resources in an economy are managed through the employment of means of production, in a bid to satisfy the needs and wants of populations in societies through making economic decisions. Resources in an economy can be privately owned through an economic system referred to as capitalism. Income and/or profit earnings are the primary interest of individual or corporate capitalists. Interactions of all stakeholders in capitalistic activities are undertaken in a market environment that lacks government control. Varieties of Capitalism Hall and Soskice (2009, p.404) note that capitalist economies are of two types; that is liberal and coordinated market economies. These two types of market economies are crucial in highlighting inst itutional variations across the developed economies in bid to assess the applicability of capitalistic activities in the economies. In order to do so, the variables that define each of the two market economies are considered in terms of practice and aspects of application. Static vs. Dynamic Both liberal and coordinated market economies have their static and dynamic aspects. ... This has helped shape the static and dynamic properties in the context of varieties in capitalism. Static properties in the liberal market economies are seen in the hierarchy structure of institutions in the market, employment trends, level of wage bargaining and in the adoption of changes, especially innovation. Innovations are radically put in place even when they are readily available for the market. On the other hand, static properties in coordinated market economies are experienced in the relations between and among different stakeholders in the market. Non-market relations in this market economy hardly change over time. Dynamism is associated with the occurrence of changes and adoption of relevant changes that enhance the functionality of an economic system. Different political economists consider this aspect in numerous ways, but the underlying factor is that change is inevitable. In the case of liberal market economies, equilibrium point of the market keeps changing, and so a re the institutional functions of competition and policy making (Crouch, 2002, p.239). On the other hand, the coordinated market economies are uniquely dynamic. Collaborative efforts between and among key stakeholders keep changing, and it is, therefore, dynamic in that regard. Innovation is highly incremental from time to time as deemed important. Equilibrium-based vs. Evolutionary The two market economies that make up capitalism are characterized by equilibriums. In the liberal market economies, forces of demand and supply play a fundamental role in the moving the market and the entire economy. Competition is high among individual firms and business entities. Policies in this market are more oriented towards deregulation and realization of tax breaks (Jackson, 2003,

Sunday, October 27, 2019

Gandhis character and leadership style

Gandhis character and leadership style Below analysis of case study from movie Gandhi is based on life of Mohandas Karamchand Gandhi. M.K. Gandhi after a successful fight against indiscrimination in South Africa devoted rest of his life to lead India to freedom. In the forthcoming sections detailed leader profile of M.K. Gandhi based on observations will be generated. Different leadership aspects, principles, effectiveness, and styles used by Gandhiji in his fight for the independence of India will be demonstrated. Also, part of focus will be the reaction of followers and peers on a very different perspective of leadership and its impact on British Empire. Entire analysis is supported by existing theories, research evidences and empirically grounded data about leadership. Leadership concepts According to Yukl (2010) Leadership can be defined as the process of influencing others to understand and agree about what needs to be done and how to do it, and the process of facilitating individual and collective efforts to accomplish shared objectives. Movie Gandhi based on M.K Gandhis life over the length has very well depicted the various dimensions and aspects of leadership. It portrays the birth of great leader under adverse circumstances, who later on transforms into exceptional leader to lead India to its long awaited independence from British Empire. Movie very well captures number of instances in the life of M.K.Gandhi which have an influential impact on the masses as well as on the viewers. How a leader can effectively and efficiently lead people with an unconventional style and what differentiates a good leader from an extraordinary leader are the highlights of the movie. Over the time different flavours of leadership style under different circumstances can be observed. The legacy of Gandhijis leadership remains one of the most powerful forces for peace in the world, and this film is a superb tribute to it. Charismatic, transformational, ethical leadership aspects are among the few that are quite significantly depicted in the movie. Use of Power and Influence tactics Power is useful for understanding how people are able to influence each other in organization (Mintzberg,1983). Power involves the capacity of one party (the agent) to influence another party (the target). French and Raven (1959) developed taxonomy to classify different types of power according to their source. The taxonomy includes five different types of power as below Reward Power The target person complies in order to obtain reward controlled by the agent. Coercive Power The target person complies in order to avoid punishment controlled by the agent. Legitimate Power The target person complies because he/she believes the agent has the right to make request and the target person has the obligation to comply Expert Power The target person complies because he/she believes that the agent has special knowledge about the best what to do something. Referent Power The target person complies because he/she admires or identifies with the agent and wants to gain the agents approval. Gandhis possession of power was more of a referent kind. As observed in the movie Gandhi always identified himself among the masses. He fought the battle in South Africa with a tie and a suit but when he came to India he changed his attire to that of an Indian peasant. Before he started his mission in Indian Gandhi went across all over India to meet people and know them. For this very reason in one of the scene Gandhi while addressing people says that, the battle for Indian Independence can be fought by being one among them. As illustrated by Dubrin the end results of a leaders influence outcomes are a function of the influence tactics he or she uses. The influence tactics are in turn moderated, or affected by, the leaders traits and behaviours and the situation. He further adds that the three possible outcomes are commitment, compliance, and resistance ( as shown in the figure on next page). Commitment represents the highest degree of success; the target of the influence attempt is enthusiastic about carrying out the request and makes it a full effort. Pretty much like an outcome of the non co-operation movement. Compliance means that the influence attempt is partially successful. The target person is apathetic (not overjoyed) and makes only a modest effort to carry out the request. This type was illustrated when in some parts the violence broke out in Hindu-Muslim. There were no signs of complete resistance where in an absolutely unsuccessful attempt was made. The model shown in figure on next page illustrates the possible end results of a leaders influence. Gandhi power and Influence tactics_1.png 3.1) DESCRIPTION AND EXPLANATION OF INFLUENCE TACTICS Influence tactics are classified as those that are essentially ethical and honest versus those that are essentially manipulative and devious. Gandhiji has always used his ideals and principle in which he had beliefs to influence people. Non-violence was one of the biggest influencing tools that Gandhiji used throughout. Gandhi always practiced as well as preached the importance of honesty, self dependency and courage. He had a completely ethical and honest approach to his ideologies. Considering that his influence tactics falls in to the category of Essentially Ethical and Honest Tactics. Essentially Ethical and Honest Tactics Used with tact, diplomacy, and good intent, the tactics described in this section can facilitate getting others to join you in accomplishing a worthwhile objective. These tactics vary in complexity and the time required to develop them. 1. Leading by Example and Respect. A simple but effective way of influencing group members is leading by example, or leading by acting as a positive role model. Being respected facilitates leading by example. Gandhi use to weave his clothes by himself. He appealed people to stop using western clothes and use the clothes made in India. He got a terrific response from the people wherein thousands of them burnt their clothes. 2. Using Rational Persuasion. To implement this tactic, the leader uses logical arguments and factual evidence to convince another person that a proposal or request is workable and likely to result in goal attainment. Rational persuasion is likely to be the most effective with people who are intelligent and rational. A major intervening variable in rational persuasion is the credibility of the influence agent. A subtle factor is that credible people are perceived as having higher power. Gandhi was an astute individual he always used simple facts and witty humour to convince another person. He had knowledge of law and during many incidences particularly a court scene in champaner where he refuses to pay for bail, refrain from leaving the village as well and agrees to stay in jail knowing it would be difficult for court to keep him. Also many such logical arguments can be cited in the movie during his negotiations with the British, his comrade, press people and general public. He backe d up his belief in non-violence by providing the evidence of his struggle for civil rights movement in South Africa. Gandhis character and leadership style South African president recently quoted pertaining to Gandhiji You produced a lawyer and we produced a leader out of him. Indeed, the first colours of this great leaders charisma were evident in South Africa when he was thrown out of first class compartment on racial basis. Gandhijis self respect and an absolutely intolerant attitude to injustice made him to take a stand to proclaim the rights to be treated as equal citizen of Empire by peaceful means. He had a completely impartial view and courage to an extent that he was willing to take a blow but not accept injustice. His strong belief on the cause he was working on helped him to gain faith of the people and he gave them a way. This eventually led to reconsideration and abolition of act pertaining to racial discrimination of Indians in South Africa. According to Weber (1947) charisma occurs during a social crisis, when a leader emerges with a radical vision that offers a solution to the crisis, and attracts followers who believes in the vision Particular situation in South Africa was emergent where in Gandhiji came out to be a strong and a highly charismatic leader. He had a vision to fight against the indiscriminate rules and eradicate them which he did successfully. Self- confidence, strong conviction in his beliefs, and high expectations and confidence on the abilities of the followers are clear evidences of a strong charismatic leader which Gandhi showed. Evidence is very well supported by current theories of charismatic leadership.. On his return to India, Gandhiji was looked upon with lots of hopes and expectation especially after the triumph in South Africa and his writing skills. In India he faced with a broader vision of a Home Rule Movement. Gandhijis participation in peasants problems against landlord in champaner signifies to large extend his stubborn nature and belief to fight against indiscrimination and injustice. It started when an individual approached Gandhiji with the problems the peasants in champaner were facing. Gandhijis presence there to fight the problem clearly demonstrated the importance, respect, individual attention and consideration to an individual. His rational approach towards the problem was very different and intellectually stimulating than what was expected, but it yield results. Victory in champaner had a message that speeded all across India, it was a new way to fight and win. Above observations guides towards the Transformation Leadership characteristics that Gandhiji demonstrated. According to Bass, transformational leadership can be defined based on the impact that it has on followers. Transformational leaders, Bass suggested, garner trust, respect and admiration from their followers. Various components that are part of transformational leadership are presented on the next page. 4.1) Transformational Leadership:- Bass suggested that there were four different components of transformational leadership. Idealized Influence The transformational leaders serves as a role model for followers. Because followers trust and respect the leader, they emulate the leader and internalize his or her ideals. Before Gandhi came to India he was already known for his writing and non-violent movement in South Africa. After he successfully fought to waver of the taxes for the peasants people of the entire nation looked up to him. Individualized Consideration Transformational leadership also involves offering support and encouragement to individual followers. In order to foster supportive relationships, transformational leaders keep lines of communication open so that followers feel free to share ideas and so that leaders can offer direct recognition of each followers unique contributions. Gandhiji believed that to effectively lead people he need to know and understand them at the grass root level. His expeditions to discover India illustrate the same. He believed that effective communication was a must to convey the message to the masses. And true representative of people should stand with the people and only than they will be able to face any challenges together. Inspirational Motivation Transformational leaders have a clear vision that they are able to articulate to followers. These leaders are also able to help followers experience the same passion and motivation to fulfil these goals. Gandhi always made his vision very clear and also the means by which he wanted to achieve it. He had a principle based approach which suited the people of India and people started looking up to him as the saw the feasibility of the goal achievement. Intellectual Stimulation Transformational leaders not only challenge the status quo; they also encourage creativity among followers. The leader encourages followers to explore new ways of doing things and new opportunities to learn. Gandhi used his writings and speeches to stimulate the masses. His writings were so impressive that people who were non aggressive in nature actually started believing that they could be a part of movement and contribute. Below figure illustrates the transformational characteristics transformational Leadership.jpg 4.2 Ethical Leadership As can be observed throughout the movie Gandhijis battle was totally based on moral values, ethics, spirituality, family values and religious insights. He based his leadership on these grounds and people called him a Mahatma meaning a great soul. He always encouraged ethical practises like self discipline and dependency (weaving his own clothes), abolition of untouchability, truth and love. Gandhi had a high impact on the people because of his ethical characteristics of his leadership resulting into people giving up the foreign clothes and started weaving their own khadi clothes. Below figure shows the various aspects of ethical leadership. Ethical leadership theories fall into two categories Leaders conduct and Leaders character Leaders conduct Consequences (Theological theories) Focus on what is right and what is wrong. Below table illustrates the different type of theological theories. Ethical egoism An individual should act to create the greatest good for themselves. A leaders should take a career that they would selfishly enjoy (Avolio Locke, 2002). This is closely related to transactional leadership theories. Utilitarianism We should act to create the greatest good for the greatest number. Maximize the social benefits while minimizing the social costs (Shumann, 2001). Altruism This is the opposite of Ethical Egoism and is concerned with showing the best interest for others even when it runs contrary to self-interest. Authentic transformational leadership is based on altruistic behaviour (Bass, Steidlmeier, 1999). Gandhi particularly demonstrated altruism in his acts. He fasted for several days to drive people towards his purpose of stopping violence. He never cared what impact it had on his own health, he persistently strived till he could see a desired outcome. Duty (Deontological Theories) This is telling the truth, keeping promises, being fair, independent of the consequences. Gandhi always preached honest and was completely unbiased in his approach. This was very much evident when he asks his wife to leave the house when she disagrees to clean the toilets. Actions should not infringe on others rights and should not further the moral rights of others. Gandhis struggle for a civil rights movement in South Africa was a part of his belief that such unjust laws cant be forced on people and they should be treated equally on moral and humanitarian basis. Leaders Character:- Virtue-based theories These are not innate, but can be acquired. They are rooted in heart of the individual and in their disposition. It focuses on telling people what to be as opposed of what to do Examples include courage, temperance, generosity, self-control, honesty, sociability, modesty, fairness, and justice. This theory is about being and becoming a worthy human being. Above attributes of virtue based theories can be perfectly related to Gandhis behaviour, belief and preaching on numerous occasions throughout the movie. Analysis of followers Initially in South Africa the followers were sceptical about Gandhi resulting into a rather low turnout in one of the meeting he called for. His adamant attitude to burn the passes even after getting repeated blows from the police had a message in it. The rule was barred and people opened up to Gandhis courage. They started believing and trusting him for fighting against the civil rights movement in South Africa. Gandhi was successful and emerged as a popular leader. Even before he came to India he was a hero for his triumph in South Africa. Gandhi wanted people in India to identify him as one among them, so he went to the people, heard their grievances and fought with them. Such type of attributes has a high impact on people as they start identifying the leader among themselves, started perceiving Gandhi to be trustworthy thereby giving up autonomy. Gandhis leadership style was more of a followers-centric type. Followers who perceive the leader as responsible for making decisions (U hl-Bien Pillai, 2007) are less likely to take an active role in the decision-making process, thereby giving up autonomy. Robert E. Kelley described five styles of followership categorized according to two dimensions. The first dimension: Independent, critical thinking, versus dependent, uncritical thinking. Independent thinking recalls the discussion of mindfulness; independent thinkers are mindful of the effects of peoples behaviour on achieving organizational goals. A dependent, uncritical thinker does not consider possibilities, does not contribute to the cultivation of the organization, and accepts the leaders ideas without thinking characterized by a need for constant supervision and prodding. The second dimension: Active versus passive behaviour. An active individual participates fully in the organization, and a passive individual is characterized by a need for constant supervision and prodding. The extent to which one is active or passive and is critical, independent thinker versus a dependent, uncritical thinker determines a type of followership style. Below figure depicts the dimensions and the types of followers. Followers.png Below table illustrates a brief description of type of followers. Alienated Follower Alienated followers are often effective followers who have experienced setbacks and obstacles, perhaps broken promises by superiors. They focus exclusively on the shortcomings of the organization and other people. Conformist Followers A conformist carries out any and all orders regardless of the nature of the tasks, participating willingly but without considering the consequences. The only concern is to avoid conflict. Pragmatic Followers This type of follower uses whatever style best benefits a personal position and minimizes risk. Pragmatic survivors emerge when the organization faces desperate times, and followers do whatever is needed to get themselves through the difficulty. Passive Follower Being passive and uncritical, this type of follower displays neither initiative nor a sense of responsibility. Passive followers are often the result of leaders who are over controlling and punish mistakes. Effective Follower Effective followers behave the same toward everyone, regardless of their position. They do not try to avoid risk or conflict. They initiate change and put themselves at risk to serve the best interest of the organization; they are characterized by both mindfulness and a willingness to act. Gandhis followers were more of a conformist kind as they complied to his orders irrespective of whatever he asked them to do. Evidence of this was found after the salt satyagrah when they went ahead and took the beatings irrespective of the consequences without any retaliation. When Gandhi called for a salt satyagrah because of unlawful enforcement of taxes on salt millions of people marched behind him. Also the appeal made by Gandhiji to give up the western clothes and use those made in India was exemplary of how followers were ignorant of the consequences. It was the kind of influence Gandhi had on them and the trust they showed on Gandhis decisions. Development as a Leader To be optimally effective, leadership development must be consistent with an organizations competitive strategy as well as with other human resources activities (Day2000; McCall, 1998). In the context of above description we can say that Gandhis leadership skills developed from those in South Africa to those in India. Even though what was common at both places were his belief on his principles. From being a leader of a community he turned to become a leader of masses. In South Africa Gandhi fought in suite and tie he wore same clothes as people there. He was not an eloquent speaker at that time as he was suggested to improve on those skills of his. His strong beliefs, courage and adamant attitude led a success in civil right movements in Africa. But when he came to India he knew it was a different battle all together, there were expectation of millions of people riding on his shoulder. He took his time to know the people of India went across the country lived with them and heard there problems personally. He adapted to the situations in India realising that Indian battle for independence cant be fought in same way as that in Africa. He led in an exemplary way in India, wore clothes of a peasant, lived in a small house, weaved his own clothes his approach was more on ethical bases. In the later part it can also be observed that he came out as a better and a confident speaker . Because of his understanding of the people he had a clear vision of how he wanted to lead the battle for independence. He was always in control of the situations that were going on in the country. His effective negotiations skills while dealing with the British authorities were the evidence of his maturity as a leader. Conclusion Movie Gandhi depicts a clear picture of Gandhi as a successful leader. Gandhi gave a nation to the people of India and satyagrah to the world one of the most revolutionary approach to struggle. Gandhi was a leader who inspired and still continues to inspire, people of all nation with his ethical and ideological legacy. Martin Luther King, Nelson Mandela and many other leaders follow his example. Frail, bespectacled figure with simple clothes and the ready smile led India to march on the path of glory on the basis of sheer principles and ethics which he preached and practiced. As he always said Be the change you want to see in the world.

Friday, October 25, 2019

ALL QUIET ON THE WESTERN FRONT :: Essays Papers

ALL QUIET ON THE WESTERN FRONT All Quiet on the Western Front, written by Erich Maria Remarque is a first hand experience account of the war. The horror of the war and Remarque's own terrifying experiences and memories would certainly have effected what he wrote. All Quiet on the Western Front was published in March 1929, London. The late publication of the novel may have been due to the grief and trauma that Remarque experienced in the war. All Quite on the Western Front was written for the millions of men who fought for their countries. Remarque's intent, is to recount the pain and misery that the soldiers experienced during the war and to acknowledge their remarkable courage. Remarque does not mention any specific country or nationality in his book, in order for all soldiers to be identified as a whole, they all had the same goals and experienced the same fears, regardless of their nationality. â€Å" A generation of men†¦ who were destroyed by war† Remarque's comment would have been prompted by his own experiences of war and how he, like all soldiers were a generation destroyed by patriarchy, they fought for the love of their country. â€Å"Even though they have escaped its shells, (they) were destroyed by war.† Remarque means that they may have escaped the battle physically, but emotionally they are unable to escape the horror and the lasting effects of the brutality of war. Paul and Kat were two characters in the novel that represented the typical 20th century soldier. They dealt with malnourished and dealt with disease and death everyday, like most soldiers they had to come to terms with life at war and in the trenches. The soldiers changed a great deal, each day they had to become stronger and stronger as the war became more brutal. Comrade companionship is the one thing that kept the soldiers from falling completely apart. They strongly relied on one another to help them when injured, mentally and physically. They helped eachother by cooperating and sharing food. The soldier’s minds were re-adjusted due to the war and they knew that fate was in their own hands and the hands of their comrades. Paul felt truly at home on the front. He was seen as somewhat of a hero. He had a very difficult time readjusting when he was injured and sent home.

Thursday, October 24, 2019

Consumer Behavior Essay

1) How can understanding consumers’ behavior help companies sell products or services in today’s market? Please cite an example from our text or from our YouTube videos and use a personal example. As Steve Jobs states in the YouTube video, all marketing decisions revolve around your customer. Marketing is all about building profitable customer relationships by creating value for customers and capturing value in return in the form of profits. To effectively sell a product/service, understanding how your customers buy your products and services will help you determine when, how and where you should market your products/services and in turn help you grow your business by responding to their needs. Also, if you know what customers buy and how they go about buying particular products, you can more easily spot a need that has not yet been satisfied. For example, if you run a technology company and notice that many of your customers buy educational software from college bookstores, you may recognize that your customers could use a place to buy and automatically download educational software online. Steve Jobs states in the YouTube video â€Å"Give her not what she wants but give her something that she has never dreamt of, and when she gets it she recognizes it as something she wanted all the time†. A very simple example is that of ITunes, which was discovered 10 years ago. Steve Jobs noticed that music fans clearly wanted to download songs they liked in an affordable and easy way rather than driving to Best Buy or some record store to buy them on $15-to-$18 CDs. Jobs took advantage of this opportunity and came out with the iTunes Music Store, which is today the top most online music retailer, and synced it perfectly with a piece of hardware: the iPod. This eliminated the use of Walkman’s, MP3 Players and CD players. Thus, it is important to understand people’s motives (what drives them to buy), and their attitudes (how they feel about a product/service). Knowledge about these psychological characteristics helps companies design and provide products and services that their customers want and need. The book states an example of McDonalds that first started with providing low priced burgers, fries and shakes. But today, with people becoming more health conscious, McDonalds has a reworked menu that provides more choice and variety such as Chicken Nuggets made with white meat, low fat milk jugs, and a line of premium salads. When people think of McDonalds, people think of value – whether it’s a college student buying a burger for a couple of bucks r a working women at the drive through grabbing a breakfast latte that’s a dollar cheaper than Starbucks. I would like to give a personal example of me shopping at the department store called Safeway. I was a frequent shopper at Safeway and every day I would receive emails regarding the deals and discounts on the products I purchase the most. I would also get emails with recommended products to buy and Safeway was able to do this by keeping track of my shopping history. I would actually get lured by reading these emails and go to the store to buy the recommended discounted products. Marketers can benefit from an understanding of consumer behavior so that they can better predict what consumers want and how best to offer it to them. The importance of understanding the consumer behavior is that to know and understand the preferences of different consumers which will enable the marketers to form the marketing strategies accordingly. Businesses that cannot understand how a consumer’s mind operates will have a more challenging time figuring out how to target a campaign that will attract or catch attention. In order to make the right decision, marketing managers must know how their consumers will react. Before introducing/repositioning any product/service, you must first ask questions like, do people want it? Are there enough people who want it so that it will be profitable to produce that product? Do the people who want it have the economical ability to pay for it? Another important point is that when you know how customers behave in relation to the products you’re selling, you have a better understanding of how to provide good service to them, increasing the chance that you’ll have repeat customers. For example, if you know that customers tend to come to your restaurant because they can get healthy food without waiting for a long time, you could continue training your staff to be as efficient as possible. Identifying the buying behavior of the target market and catering to those behaviors is integral in today’s complex society. 2) How can connecting with a culture help influence consumer behavior? Can you give us an example from your personal experience? A people’s culture includes their beliefs, rules of behavior, rituals, style of dressing, religion, etc. Culture is an external factor influencing consumer behavior. Since people with different cultures have different values, they will have different buying habits. A particular company’s marketing strategies should reflect the culture that is being targeted. Failing to do so can result in lost sales/profits/opportunities. Before advertising or introducing any product/service, it is very important to understand the local culture of the population of a particular area, city, or country. For example, the You Tube Video shows that Thailand and Malaysia have a family oriented culture and so the elderly and tradition play a huge part in the commercials as compared to Australia having a very individualistic culture focusing the advert on youngsters. Another example would be if a given country discourages the use of tobacco or alcohol, the potential pool of consumers for these products would be small. Therefore, companies which distribute these types of products should limit advertising in such areas, and focus on other countries where there are no restrictions on the use of such products. A personal example would be that of McDonalds. In India, meat consumption is prohibited in Hinduism. McDonalds did spend time developing a food menu targeted towards no meat eaters. They now offer a lot of vegetarian options, making it a happy place for both: meat and no meat eaters. Another example would be comparing North India and South India. I have to been to both, and have noticed a vast difference in the culture. People in North India prefer breads over rice which is a favorite with people in South India and East India. So many restaurants in South India have 99% rice based dishes. If a restaurant in South India serves more bread based food options, it would likely make less business as compared to restaurants serving rice based dishes. As part of their efforts to convince customers to purchase their products, marketers often use cultural representations, especially in promotional appeals. The objective is to connect to consumers using cultural references that are easily understood and often embraced by the consumer. By doing so the marketer hopes the consumer feels more comfortable with or can relate better to the product since it corresponds with their cultural values.

Wednesday, October 23, 2019

How Did the Tsar Survive the 1905 Revolution

Despite the failure of Russia in the war against Japan, the Tsarist regime survived the revolution . There are a number of reasons for this. One of the most importants reason is that Nicholas II was very thanks to his military force. By the end of January there were more than 400,000 workers out on strike. The 1905 Revolution was underway. For the rest of the year the government had little control of events, as strikes, demonstrations, petitions, peasent uprisisings, students riots, and assassinations became commonplace. The Tsar was â€Å"at war with his own people†. People wanted a change because Nicholas II reign saw Imperial Russia go from being one of the great powers of the world to an economic and military disaster. Nicholas approached the Russo-Japanese war with confidence and saw it as an opportunity to raise Russian morale and patriotism, paying little attention to the finances of a long-distance war. Shortly before the Japanese attack on Port Arthur, Nicholas held strong to the belief that there would be no war. Nicholas expected a final victory. Many people took the Tsar's confidence; believing him to be completely impervious As Russia continued to face defeat by the Japanese, the call for peace grew. Nicholas's own mother, urged Nicholas to open peace negotiations. Despite the efforts for peace, Nicholas remained evasive. It was not until 27–28 March and the annihilation of the Russian fleet by the Japanese, that Nicholas finally decided to pursue peace. People had no more faith in the Tsar that lost to a country much more little than his own. In September after the peace treaty with Japan, thousands of troops were now free to help put down the unrest in European Russia. The government paid them all their back pay and promised better conditions of service so that they would remain loyal to the Tsar. The Tsar had the choice of giving in or using force. He gave in and issued the October Manifesto on the 30 October 1905. This promised: -A Parliament or Duma elected by the people – Civil rights-e. g.  Freedom of speech and conscience – Uncensored newspapers and the right to form political parties. The liberal and middle classes believed they had won democratic government. They stopped their protests and supported their government. By December, with all the troops back in Russia, the Tsar felt strong enough to take back the control. He used force to close down the St Petersburg Soviet and crush an arm uprising in Moscow. He sent out troops to take revenge on workers and peasants who had rioted and bring them under control. The political parties that were against the Tsar were very much, and probably if they had formed only one or two the Tsar would have not survived the 1905 Revolution. All the political parties wanted to defeat the Tsar but they wanted to defeat him themselves and not other political parties. Nicholas thought that he, as Tsar, ruled through divine right from God. Some of his countrymen were embarrassed at the way Nicholas ruled Russia, and this affected his home life. He also thought that people who disagreed with him were traitors. Nicholas was then asked to resign. With much reluctance, he abdicated. He and his family were imprisoned. Eventually, all of them were brutally murdered. Their bodies were burned and then thrown into an empty shaft. The Tsar had various reasons why he survived and probably without the help of the military the Tsar would have been defeated in no time, and if the people that were against the Tsar were a bit more intelligent they could have won.

Tuesday, October 22, 2019

Gender Roles in Same-Sex Relationships and our Countrys Res essays

Gender Roles in Same-Sex Relationships and our Countrys Res essays Gay rights have been an issue for many years. Although there is much progress being made on eliminating the discrimination of gays, one issue still remains: marriage. Society has become more accepting of same sex marriages; however, most of society still views same sex relationships as morally wrong. It is a life-style that is practiced by millions which has touched all levels of society including the well educated, the sophisticated, the business and industries, and even the government. Many homosexuals become devious as they attempt to cover up their behavior, and fear of discovery becomes an obsession and a heavy load of guilt is carried by many as they realize the moral implications of the practice. Such behavior cannot be dismissed simply as an alternate life-style or a different sexual orientation. Neither can it be argued that any gay person was born this way. The establishment and perpetuation of the human race through the sexual union of a man and a woman is the basis for our society, consisting of a father, mother, and a child. If gay marriage beco mes legal, it would go against every family value that this country was founded on. Furthermore, we as a society are still fighting to understand the legal theory of a gays rights law. We have decided, for instance, that racial equality is so important weve given up our freedom to discriminate against another person on the basis of race. That decision is widely supported by the American people. We have similar laws banning discrimination on the basis of gender, national origin, or religion. This does not mean that homosexuals should not have rights as individuals. On the contrary, they should have equal rights with everyone. Democracy is about expanding the rights of individuals. While collective action and strong government are essential in securing the blessings of liberty, the rights of the individual are the foundation of ...

Monday, October 21, 2019

Parole Linguistic Definition and Examples

Parole Linguistic Definition and Examples In linguistics, the individual expressions of language in contrast to langue, language as an abstract system of signs. This distinction between langue and parole was first made by Swiss linguist Ferdinand de Saussure in his Course in General Linguistics (1916). Etymology From the French paraula, speech Observations Can there be a science of language, if so, do we have to stomp on it first to make it amenable? Do we have to murder to dissect, to quote Wordsworth? There are several things the would-be linguistic scientist can do. One is to slice up language in such a way as to have one part that lives and moves about in crazy ways, and another that stays in one place and thus can be dissected to reveal its inner nature. This is essentially what Saussure did, when he distinguished parole (the unruly side) from langue (the quiet side). Parole refers to the actual language use of individual people in their everyday lives, and is too erratic to be studied, according to Saussure. Langue is the shared social structure of language, and is richly structured as a system of systems. The latter is what can be investigated scientifically.  Ã¢â‚¬â€¹(Leo Van Lier, The Ecology and Semiotics of Language Learning: A Sociocultural Perspective. Birkhuser, 2004)Langue/ParoleThe reference here is to the distinction made by the Swiss linguist Saussure. Where parole is the realm of the individual moments of language use, of particular utterances or messages, whether spoken or written, langue is the system or code (le code de la langue) which allows the realization of the individual messages.  (Stephen Heath, Translators Note in Image-Music-Text by Roland Barthes. Macmillan, 1988) The Analogy of a Chess Game The langue-parole dichotomy was introduced into linguistics by Ferdinand de Saussure (1916), who used the analogy of a chess game to illustrate what it entails. To engage in a game of chess both players must first know the langue of chessthe rules of movement and the overall strategy of how to play. Langue imposes constraints on, and provides a guide to, the choices each player can make in the act of playing the game. The actual choices characterize parolethe ability to apply the abstract knowledge of chess (langue) to a specific game-playing situation.  (Marcel Danesi, Second Language Teaching: A View From the Right Side of the Brain. Springer, 2003) Pronunciation: pa-ROLE

Sunday, October 20, 2019

Standard Definition and Examples in Science

Standard Definition and Examples in Science The word standard has several different definitions. Even within science, there are multiple meanings. In metrology and other sciences, such as chemistry and physics, a standard is a reference that is used to calibrate measurements. Historically, each authority defined its own standards for systems of weights and measures. This resulted in confusion. Although some of the older systems are still in use, modern standards are internationally recognized and defined under controlled conditions. Examples of Standards In chemistry, for example, a primary standard may be used as a reagent to compare purity and quantity in a titration or other analytical technique. In metrology, a standard is an object or experiment that defines the unit of a physical quantity. Examples of standards include the international prototype kilogram (IPK), which is the mass standard for the International System of Units (SI), and the volt, which is the unit of electrical potential and is defined based on the output of a Josephson junction. Standard Hierarchy There are different levels of standards for physical measurements. The master standards or primary standards are those of the highest quality, which define their unit of measure. The next level of standards in the hierarchy is secondary standards, which are calibrated with reference to a primary standard. The third level of the hierarchy encompasses the working standards. Working standards are periodically calibrated from a secondary standard. There are also laboratory standards, which are defined by national organizations to certify and calibrate labs and educational facilities. Because laboratory standards are used as a reference and are held to a quality standard, they are sometimes (incorrectly) referred to as secondary standards. However, that term has a specific and different meaning.

Saturday, October 19, 2019

Labour movement in Ireland up to 1914 Essay Example | Topics and Well Written Essays - 750 words

Labour movement in Ireland up to 1914 - Essay Example riod beginning in 1873, an attempt was made to organize agricultural labor unions and consequently a number of unions were established but they faced opposition from the political parties and dissolved by the end of the century (Cunningham, 1995). The next step was for the skilled craft workers to establish trade councils in major urban cities. Trade Councils were set up in Belfast, Cork and Dublin in the late 1800’s. In 1894, â€Å"Irish Trade Union Congress† was founded being the first of its kind. According to the Irish Congress of Trade Unions (2010), the main aim of the congress back then was to give skilled labourers a more collective and organized platform from which they could voice their concerns. However, during that period the congress was far from what was needed for the confederation of Ireland. It was modelled on industrial organization following the example of the British and it did not truly represent a leadership platform for the unions (Connor, 1992). In the mean time politics of the country was taking a new turn. The socialist movement was gaining momentum and it had a noticeable impact on the way trade unions were being organized. Small socialists groups began to emerge in the 1870’s. James Connolly’s Irish Republican Socialist Party (1984) had major implications for the future of labour in Ireland (Cunningham, 1995, p.92-96). James Connolly recognized that national liberation was in fact a crucial aspect of the larger socialist struggle; therefore he worked on the task of liberating Ireland from British rule and simultaneously advocated socialist principles for the liberation and betterment of workers. Most of the pro-union southern Irish workers greatly followed and supported the nationalist and socialist parties however the pro-union northern Irish workers generally tended to follow those parties who showed strong links to â€Å"Catholic† or â€Å"Protestant† religious ideologies with somewhat lab ourist elements in their agenda and so

Friday, October 18, 2019

Causes and Effects of Climate Change Assignment Example | Topics and Well Written Essays - 750 words

Causes and Effects of Climate Change - Assignment Example According to the research findings, it can, therefore, be said that the stratosphere has been identified as an atmospheric layer which is essential for survival on Earth because it contains ozone gas (O3) which forms the ozone layer protecting the earth from ultraviolet radiations of the Sun. The depletion of this ozone layer can lead to the entry of these harmful radiations into the surface of the earth and these radiations have many harmful effects which range from DNA and RNA damage in humans to the disturbance of even the marine life. Thinning of this layer has been found to be associated with skin cancers, cataracts, and weakening of the immunity. It can damage the ecological balance because it will not only disturb marine life but there is evidence that it might even affect crops. The stratosphere is sensitive to atmospheric pollutants which include chlorofluorocarbons, chlorocarbons, and halon compounds. Because of increased environmental pollution and the emission of these ha rmful compounds into the atmosphere by the industries and other sources which include the emissions from cars, refrigerators, air conditioners and aerosols, the stratospheric ozone has been depleting gradually. The reason behind this is that these gases react with the ozone gas and initiate a cascade which destroys numerous ozone molecules. The greenhouses gases constitute less than one percent of the atmosphere. They include carbon dioxide, ozone, and water vapor. Thirty percent of the solar energy is reflected back before it even enters the last surface of the earth and a significant amount of energy that reaches the earth is also reflected back. This energy is the infrared radiation. This radiation is taken up by the greenhouse gases before it escapes the troposphere thus leading to a warming effect which is known as the greenhouse effect.

History Questions (1st World War, Socialism, French Revolution) Essay

History Questions (1st World War, Socialism, French Revolution) - Essay Example The topic on discussion was a possible war with Russia, and Britain, considering their military development, and reconstruction. The council was of the opinion that, Serbia would attack Austria, and they will get the support of the Russians. Austria being an ally of Germany, Germany would be forced to defend Austria, on this note, war was inevitable (Hobson, 310. The council resolved that the war should start immediately. On this note, the assignation of the arch duke of Austria was just a catalyst, since this war was decided on December 8th of 1912. Germany was also responsible for its own defeat in the war.German entered into the war with inadequate military facilities that could match that of Britain, France and Russia. During the war council of 1912, Admiral Tirpitz, the head of the German Navy asked for the postponement of the war, because the navy was not adequately prepared to fight in the war, especially if Britain was enjoined (Hobson, 31). This is because of the Triple ente nte treaty which comprised of Britain, France and Russia. The Navy wanted to build widen the Kiev Canal, and construct a u boat system, that had the capability of matching the facilities of the British Navy. On this note, Germany entered into war ill prepared, in terms of the machineries and equipment’s of the war. The main ideas of Karl Marx are capitalism, and he defines as a system in which the rich accumulate resources at the expense of the population. According to Karl Marx, the Society is divided between the bourgeois, the proletariat and the masses. He states that the Bourgeois are the owners of capital, and the society is run by them. According to Karl Marx, the Bourgeois employ the proletariat to carter for their needs (Hobson, 41). The proletariats are the managers of the various investments of the Bourgeois, and they are paid a salary to carter for their education, health and family wellbeing. The masses are people who do not have skills that they can use for survi val in the society. They are poor and hopeless, on this note Karl Marx observes that it is important to establish communalism in a state, because it will carter for the interests of all members of the State. It will limit the excesses of the bourgeois in exploiting the proletariats and the masses. These thoughts by Karl Marx were developed on the basis of the conflict that arose in the society due to economic and financial problems. Karl Marx observed the relationship between the owners of companies, and their workers. He analyzed their relationships, and noted that there was a conflict between these workers and their employers, and he therefore developed a critique of capitalism. Charles Darwin on the other hand believed that living organism strive to exist, and any feature within their possession that affects their survival and reproductive capability must subject itself to a continuous selective process. This idea emanated from his

Conflict of laws Essay Example | Topics and Well Written Essays - 2500 words

Conflict of laws - Essay Example It is apparent that in the event the employer is based in Paris, France, and the business conducted from France, the French courts have jurisdiction in this case. Thus it would not be possible to suggest English courts in this case, and this has to be settled, either with French, or EU laws. (Etgen Reitz 2006, p.90). 1. The part that deals with the claim of Jones, the ex- marketing employee of LSEL in UK who is seeking commission and compensation in lieu of notice of termination of his services. The main aspect is whether English or EU laws could be applied in this case. 2. The second part would deal with whether Reilly could have a substantive claim for alleged defective computer console which the company is not willing to settle, claiming that the fault lay with the installer and not the product. Whether English law would be able to be used in this case. constraints. It is indeed to the benefit of employers that French state agencies have the powers to intercede in, and even authorize dismissals should it so warrant. However, it is also seen that it is not difficult for any employee to initiate a lawsuit against his ex employers under labour courts. Labour Relations Courts (Conseils de Prudhommes) are generally made up of lay judges who are elected from the ranks of employer/employee organisations. It is rare that the plaintiff be other than an employee and just as rare that claims be dismissed with no award whatsoever being made against the employer.† In this case, English laws may not apply, since his employment is held by French Company registered and controlled in France. However, it may be necessary to consider the European Laws on employment which could possibly impinge upon this contract. Notice period: By far, the most important aspect of any existing employment is that of either the employer or the employee serving notice before leaving the employment. Under French law, it is one month’s notice

Thursday, October 17, 2019

Literacy and ELL students Essay Example | Topics and Well Written Essays - 750 words

Literacy and ELL students - Essay Example This 66 9-page volume reports the culmination of a four-year process by the National Literacy Panel on Language-Minority Children and Youth, which includes 13 expert researchers in reading, language, bilingualism, research methods, and education. The mission of the National Literacy Panel was twofold: ‘to identify, assess, and synthesize research on the education of language-minority children and youth with respect to their attainment of literacy and to produce a comprehensive report evaluating and synthesizing this literature’† (Grant, Wong, and Osterling, 2007). The outline of the subtopics in this topic is fairly easy to follow and mimics the outline of other books on the subject. The topic is typically divided into sections, and the first book that will be illustrated in this case was written by Grant, Wong, and Osterling (2007). These include the initial introduction that was introduced above, Introduction to the Reviewers and Our Approach to the Review, The Heteroglossic Nature of Biliteracy, Defining Heteroglossia, Heteroglossia: Cross-Linguistic Implications, Heteroglossia and Bilingualism, Heteroglossia and Assessment, A Sociocultural Approach to Literacy Research, Definition of the Social,Contrasting Views on the Social, Sociocultural Frameworks: The Funds of Knowledge, Shifting the Paradigm: Multidimensional, Defining Literacy for the 21st Century, Autonomous Versus Ideological Models of Literacy, Literacy: Extending the Frameworks, and the authors’ Closing Thoughts. Since there is only a limited amount of space in this article review, a brief account of each of the above sections will be covered. With regard to the Introduction to the Reviewers and Our Approach to the Review, professionals emphasize how they chose a group of very diverse candidates to perform their critique. They generally feel that is an important step in getting a

Wednesday, October 16, 2019

KFC and the global fast food industry Term Paper

KFC and the global fast food industry - Term Paper Example KFC is a leading food chain in the world. When it comes to starting a new franchise in a new market, KFC would have to evaluate and analyze number of factors in its external and internal environment. The SWOT analysis for KFC is i. Strengths International recognition Ranked highest among chicken restaurants Unique flavor and recipe ii. Weakness Declining quality due to over franchising Less focus on R&D department Lack of relationship building iii. Opportunity Demographics trends have increased the growth Increased delivery services Updating restaurant and its menu iv. Threats Rapid change in customer demands Health awareness Increased competition PORTER’S VALUE CHAIN Michael Porter has given the concept of value chain in his book â€Å"The Competitive Advantage†. According to Porter, each and every activity and operation adds value to the produced product or service. So, every operation should support each other and should work at an optimum level. Porter suggested tha t organizations have two kinds of activities, â€Å"primary activities† and â€Å"secondary activities† (Overbeck 2009, p.26.). Primary activities: Inbound logistics: Involves obtaining raw material from supplies. KFC should make it clear to its suppliers, regarding the quality and time of delivery. Operations: Raw materials are combined to make the final product. This is the stage, where KFC has to keep check on quality and ingredients. In this stage, KFC can bring changes in its formula. Outbound logistics: Manufactured product is delivered to market. In case of KFC, it will not go to retailer or wholesaler, rather will go directly to costumer. Marketing and Sales: Marketing should be done in accordance to the needs of the end users. KFC should open its franchise in places where there is more demand, like near residential areas or in parks. Services: The services should include after sales services. KFC should provide services like feedback and royalty cards etc. to its regular users Support Activities: Procurement: The raw material acquired by KFC, should be properly accessed by KFC in order to assure best quality at best price. Technology development: The technology use can help KFC in maintaining the inventory record, sales, employee salary and attendance, and many other things. Human resource management: KFC has to recruit best available employees for its company, in order to deliver consistent quality to its consumer. Firm infrastructure: Organization structure matters a lot when it comes to adding value to the organization. KFC has to enforce and embrace a structure and culture that favors two way communications between employer and employee. b) Use Porter?s Five Forces framework to critically evaluate the opportunities and threats that faced KFC Corporation from the mid – 1990s to the year 2000. PORTER FIVE FORCE MODEL Michael Porter’s model has focused on how the corporate strategy should meet the opportunities and threats in corporation’s external environment. Porter has given 5 forces, on the basis of which a company can analyze its industry and market competition. These five forces are as follows: (Kurtz, MacKenzie&Snow, 2009) Bargaining power of suppliers: The supplies mean every kind of input that will help the organization in providing best products and services. The bargaining power of suppliers is high when suppliers are few and have a significant market share, and when cost of switching

Literacy and ELL students Essay Example | Topics and Well Written Essays - 750 words

Literacy and ELL students - Essay Example This 66 9-page volume reports the culmination of a four-year process by the National Literacy Panel on Language-Minority Children and Youth, which includes 13 expert researchers in reading, language, bilingualism, research methods, and education. The mission of the National Literacy Panel was twofold: ‘to identify, assess, and synthesize research on the education of language-minority children and youth with respect to their attainment of literacy and to produce a comprehensive report evaluating and synthesizing this literature’† (Grant, Wong, and Osterling, 2007). The outline of the subtopics in this topic is fairly easy to follow and mimics the outline of other books on the subject. The topic is typically divided into sections, and the first book that will be illustrated in this case was written by Grant, Wong, and Osterling (2007). These include the initial introduction that was introduced above, Introduction to the Reviewers and Our Approach to the Review, The Heteroglossic Nature of Biliteracy, Defining Heteroglossia, Heteroglossia: Cross-Linguistic Implications, Heteroglossia and Bilingualism, Heteroglossia and Assessment, A Sociocultural Approach to Literacy Research, Definition of the Social,Contrasting Views on the Social, Sociocultural Frameworks: The Funds of Knowledge, Shifting the Paradigm: Multidimensional, Defining Literacy for the 21st Century, Autonomous Versus Ideological Models of Literacy, Literacy: Extending the Frameworks, and the authors’ Closing Thoughts. Since there is only a limited amount of space in this article review, a brief account of each of the above sections will be covered. With regard to the Introduction to the Reviewers and Our Approach to the Review, professionals emphasize how they chose a group of very diverse candidates to perform their critique. They generally feel that is an important step in getting a

Tuesday, October 15, 2019

Differents between Product & service Essay Example for Free

Differents between Product service Essay Assignment Topic: â€Å"Difference between Product and Service Market† Product: In marketing mix, product is very important elements. Product means the need satisfying offering of a firm. Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another. Differences between Product and Service marketing: I think, there is nothing like a pure product or a pure service in actual life. Most of the time they come bundled together. When we visit a restaurant, we look forward to the food (product) as well as atmosphere and experience (service). I found many differences between PM SM. Given it bellow: Products come to customers whereas customers come to services. Product benefits are embedded inside the product and can be transported to their customers through distribution channels. Services are location-based and the customers need to travel to theses service. Customers like many of their products to be standardized but they want most of their services to be customized. The quality expected from a product is mostly depends on its manufactured time, which materials are used etc. On the other hand, quality expected from a service is very different. It depends on how the service providers are selected, trained and motivated. The products are tangible and can be sampled before buying. On the other hand, service is experiential and sometimes based on a belief. The product market is scaled up by  expanding the manufacturing capacity, distribution and sales and access to more customers. On the other hand, the service market is not easy to scale up. A product (flat, car, machine ) can be owned and can go into the balance sheet as an asset. But a service cannot be owned and as is shown as an expense. The customers buy products essentially for the value they find inside. On the other hand, the customers buy services for the value of they find in the encounter with the service provider In product market, the managers are the heroes. On the other hand, in service market, the front line employees are the real heroes. Word-of-mouth is much more influential in a service purchase than it is to a product purchase. (source: \\google.com\images) 4p’s of marketing: Product: Offering the right product, service or experience. An actual product is depends on product variety, quality, features, design, brand name, packaging, sizes, services, warranties, return. Price: Controls the perceived value and satisfaction. Actual price is created by list price, discounts, payment periods, allowances and credit value. Place: Allows customers easy access to product and supports. Before choose a place to think about distribution channel, coverage, suitable location, easy transport system etc. Promotion: Communicates the offer and value pro-position. Like sales promotion, advertising, sales force, public relation, direct marketing etc. There are also 3p’s of service marketing. Given it bellow: People: It refer to all people directly or indirectly involved in the consumption of a service. For example: employees and other customers. Physical evidence: It is related to the environment in which the service is delivered and tangible that helps to communicate and perform the service. Process: It is the delivery and operating system of procedures and flow to activities which services are consumed.

Monday, October 14, 2019

Drug Diversion Court: Case Study

Drug Diversion Court: Case Study Introduction According to the Australian Association of Social Workers AASW, social workers are committed to three core social values: respect for persons, social justice, and professional integrity. Social workers have strong commitments to human rights and social justice, taking into consideration the client, family, and the community needs. In court, they are mainly witnesses of fact or supporters for the client. It is important to understand how human social workers work within the law system, and how they can help more their clients. Magistrate Court’s Intervention Programs have several courts that seek to tackle the original causes for crime in order to diminish the chances of recidivism. According to the Courts Administration Authority of South Australia website, the Drug Court is in the Adelaide Magistrate Court. The Drug court aims to diminish or/and stop drug use, and prevent recidivism. It involves intensive judicial supervision, mandatory drug testing, strict bail conditions, increasing penalties, and treatment and support services for drug abuser, in order to break the cycles of using drugs and crimes. According to some studies, the Drug court programs are having a positive influence in diminishing re-offending. The Drug Court Program is 12 months with clear and concise rules, and defendants have to comply with them throughout the program, or they are sent to custody This paper will provide a first, a case synopsis by describing a case proceeding observed in the Drug Diversion Court. Second, there will be a description and identification of the legislation used on the offences. Third, in intervention there is a description of the court’s ruling and its purpose. Fourth, the possible social work skills and roles in John’ case will be explained. Finally, social justice and ethical issues regarding the case will be described. Case Synopsis The Drug Diversion Court is located in room 17, on the third floor of the Magistrate Courts of Adelaide. To enter this room, people have to ask permission to the security guard. There are approximately 20 chairs, which are occupied by a small number of lawyers, and the rest by offenders. The plaintiff seats at the right, and the defendant seats on the left side of the room. When the judge enters and leaves the room everyone has to stand as a symbol of respect. The secretary would give the judge all the cases folders, meanwhile another staff member would read the summary of the case, describing facts, such as the number of drug tests taken, and if they were negative or positive. The judge would give encouraging words to those who passed, or sentences to those who failed the drug treatment program. Reviewing cases was fast. Every offender had to bring their folder, and the lawyer would sit next to them. The prosecution did not say anything unless she was requesting more information. Th ere was also a police officer next to the prosecutor, hearing particular cases. Unfortunately, this day the court was only hearing reviewing cases, but the prosecution provided me with a copy of John’s case. John started the 12-month Treatment Intervention Program on 2014, and was ended when he removed his home detention anklet and left a few weeks later. During his time in the program, his drug tests resulted positive in cannabis, consumed large quantities of alcohol, recorded a home detention breach, did not go to MRT, and lost his program folder. According to the Legal Services Commission of South Australia, the court proceedings would have been the following: before the defendant appears in court, he should have legal advice. The secretary would introduce the case, the police prosecutor would outline the facts of the case (given to the defendant before the hearing), and if debated, the defendant could question the facts another day. After hearing the facts, John pleaded guilty to the multiple offences. The prosecution then would continue by providing his criminal record in court (which includes felonies since he was 14 for obtaining money to buy drugs) and the prosecution would expla in any injury, loss or damaged caused by John. After reading the facts of the case, describing the offences and personal circumstances of the defendant, the prosecution requested immediate sentence of imprisonment. Then, the defendant’s lawyer argued that Frawley’s youth and lack of history of adulthood are mitigating factors, suggesting a non-parole period in his sentence, and finding that there is potential for rehabilitation. After considering all relevant factors of the case, the judge decided to give him a sentence of imprisonment, convicting each offence. In total we has sentenced to 25 months imprisonment. Identification The judge considered s.11 of the Criminal Law (Sentencing) Act, and he considered that other sentences than imprisonment would be inappropriate in John’s case. John was charged with multiple offences which he pleaded guilty. There were five charges for serious criminal trespass and theft. According to the Consolidation Act 1935, he was punished under 20A (a) home invasion, which is criminal trespassing. An offence (other than a serious firearm offence) is regarded a serious offence if the maximum penalty of imprisonment is at least 5 years. In the Criminal Law Consolidation Act (1935) Section 170 Serious criminal trespass in residential buildings is a maximum of 15 years, and if aggravated, imprisonment for life. Section 170a Serious criminal trespass in occupied residential building is maximum 3 years, and if aggravated, 5 years. Section 134 Theft’s penalty is maximum 10 years. Under the same act, in 19B there can be a deferral of sentence for rehabilitation and other purposes, adjourning the proceedings, and granting bail according to the Bail Act 1985. The judge applied 19B when he postponed John’s sentence, and allowed him to enter into the intervention program. He was under the 12-months program of drug intervention. A drug treatment order may be requested by defendants with alcohol or drug problems, and who had pleaded guilty, other than sexual offences. If DTO is suspended or breached, the offender has to normally finish his sentence in custody. One of his crime was breaching the curfew of the bail conditions imposed by the Youth court. Under the Bail Act of 1985 SA, s17 (1) states that non-compliance with bail conditions is an offence, and guilty of max. $10,000 or imprisonment for 2 years. Finally, the judge applied section 18A in sentencing for multiple offences: â€Å"it states that if a guilty defendant has committed several offences, the crown can sentence him with one penalty for all or some of them, without exceeding the total amount of each offences’ penalties.† In total, the judge sentenced him 25 months imprisonment. Intervention After taking into consideration the facts and the personal circumstances of John, the judge decided to sentence him with imprisonment, and to convict each offence. The judge explained that he must impose a sentence and deter him from reoffending, and others from offending. The judge said that John is now an adult and he must take responsibilities of his action, even more so if they are serious crimes. Breaking into the victims’ home is a serious and frightening experience for them, which they could suffer for many years, if not their entire life. He is likely to commit another serious offence if not punished, which is suggested by his criminal record. In regards to the prosecution asking for a non-parole period, the judge fixed a low parole-period because of his age and the lack of being in adult custody. By balancing these factors with the gravity of these offences, the judge gave him a non-parole period of one year. The courts try to solve social justice issues, the effects of poverty, and the professional and rehabilitation services instead of imprisonment. The Drug’s Court main goal is denunciation and rehabilitation. At the beginning, the defendant had the opportunity to rehabilitate, but after breaking the program’s conditions, he was fixed a prison sentence. Therefore the court illustrates how their main goals are reached. Social Work Role John is 19 years old and has been reported alcohol and drug history since he was 10 years old. He started stealing and breaking into houses to obtain money to buy drugs since he was 14. He had a traumatic difficult childhood after his father died, and his mother put him into the State care, which he had multiple placements while growing up. His mother had serious psychiatric and drug history. Because of his history, in order to make progress and have a brilliant future, he will need assistance required by trained counsellors. John had a limited education, thus it is recommended that he studies and finds a job in order to avoid being in State run institutions. Social workers could help him to calculate and invest in his future, and determine long-term goals to achieve behavior change. Also, Koning Kwant (2008, 64) argue that social workers can address issues like poverty, unemployment, problems with the police, and lack of healthy relationship in abusers’ life. Social workers could run programs to improve Frawley’s social skills and repair his relationships. Regarding his youth, John could have had help from social workers in order to cope with his traumatic childhood, and maybe prevent his drug addiction. According to Times (2006, p2) social workers should have a heavier involvement with children of drug abusers. For example, in Scotland 5% of all children under 16 have a drug using parent (Times 2006, p3). In addition, Dennis et al (2013, 160) argue that social workers are key for identifying individuals who are prone to be drug addicts, and to treat them with time ahead. Social workers could have had a positive role on John’s life if he was given counselling since he was put into foster homes. There should be a better treatment of these children, in order to empower their future. In John’s case, the social worker can help him by getting him into a program to stop taking drugs in less coercive circumstances. John failed the twelve month program, and it would be necessary to go further into his case and discover the reason for this failure. As Kennedy suggests (2012, 122) the social worker could be a counsellor, rehabilitation consultant, or a drug policy manager. Social workers consider that any person highly motivated can be a law-binding citizen if they receive adequate counselling, and chances to receive academic, vocational, and social education opportunities (Brownell and Roberts 20022). Therefore, John still has potential to change and live peacefully in society, under the right guidance of social workers. Human service workers can also have several roles in courts and tribunals: as witness, lay advocates by assisting in making applications, prepare submissions, and appear on the client’s behalf before tribunals (Jo Brocato Wagner 2003, 123). The social worker could be a supporter, arbitrator, negotiator, conciliator, and facilitator (Kennedy et all 2012, 122). Moreover, it would be necessary to help John, because the sentence might have been too rigid. Social workers can motivate John to demand and respect for his human rights. Social workers can help John to review his sentence because it was too rigid for a chronic abuser, and it is inadequate punishment for not following the conditions of the program. Social justice and ethical issues John started the 12-month Treatment Intervention Program, and was ended when he removed his home detention anklet and left a few weeks later. During his time in the program, he had positive drug test results in cannabis, and consumed large quantities of alcohol. Social workers could regard this not as John’s failure to comply with the rules; instead than the judicial system is not providing him with the just opportunity to succeed, due to the rigidity of the program. Regarding concerns of social justice, law is insufficient and sometimes compromises human service values. One main concern is that rehabilitation of the addict is many times less important than the primary goal of societal protection. For example, relapse is regarded as a violation of the program’s conditions, and the person is withdrawn from the program. But, relapse is a common effect among drug addicts, and it is part of the process to achieve sobriety (Burman 2004, 200). The intervention program seems unfair if they are aiming to change the offender’s behavior, but they are putting obstacles to achieve it. Furthermore, Koning et al (2008, 67) argue the emphasis should not be on complete abstinence of using drugs, rather in the improvement of quality of life in drug-prone cities, and more access to rehabilitation treatments for addicts. Therefore, John should fight for his right to be give a real opportunity to change. He is a chronic abuser since he was 10, and a ri gid and harsh program won’t provide him with the tools to succeed. Substance abuse programs are a good alternative to incarceration, but they need to be adapted for substance abusers and their long-lasting recovery. According to the Courts Administration Authority of South Australia website, there is research stating that abusers who have been imposed treatment are as likely to succeed as those who entered voluntarily. On the other hand, Burman (2004, 199) suggests that coercive programs lead to short-term success, because the social control can compromise the willingness to behavioral and attitude change. Furthermore, Jo Brocato Wagner (2003, 123) argue that social workers have the ethical concern of obeying the law and in promoting the client’s self-determination. They claim that true change in behavior must be voluntary, and that the intervention program should change to be more consistent to values of self-determination and social justice. In order to succeed, the authors claim that offenders need to establish their own objectives, and to learn how to solve their problems, and achievement should be based on their own goals, not imposed ones. Another concern is the proportionality in sentencing, where the punishment cannot be greater than the offence. In John’s case, it seems unfair to be punished by imprisonment. Although he had a positive result in the drug tests, he did not commit a crime against another person, and imprisonment won’t help with his recovery, it could make it worse. Social workers would consider it unfair to have a rigid intervention program, without second chances, and to have a harsh penalty of imprisonment if failure to follow the program. Incarceration does not seem proportional as a punishment as a result of not following the conditions of the intervention program. Conclusions There are social expectations to denounce crimes and rehabilitate offenders. The public wants to see a decrease in crime rates, and feel more save in the community under a punitive system. The judge convicted John of each of his offences with imprisonment after not following the conditions of the program. Social workers would suggest a more rehabilitative based model, where the needs of the offender are also met, and there is a better balance of priorities in society. Consequently, in order to protect the client’s human rights and achieve social justice, social workers would recommend not having a rigid program, where there is no need of complete abstinence, and there is more self-determination in their goals. They believe, that under a voluntary program, there would be true change in drug abuser offenders, and could promote a better quality of life and society well-being. But it is also important to consider the ethical issues of the individual, as well as the rights of the other members of society. If the results of intervention programs have resulted in a reduction of crime, it is important to continue to develop this kind of programs. But, on the other hand, the cases when these programs have failed, need to be revised, in order to understand better the reasons for this situation and make the necessary changes. Obesity: Causes and effects Obesity: Causes and effects This paper is to inform one how important it is to be educated on the causes and affects of obesity. It will answer how one can catch the early signs of obesity and detect the symptoms in themselves or others. There are many causes for obesity and it is important to know these causes so that one can prevent the disease from affecting their lives. Obesity can affect ones social, psychological, health, and health and wellness lives. Obesity can be a fatal disease causing many deaths not only in America but around the world. Obese people have many disadvantages in life. Some can not get health insurance if they are too overweight, they make on average, less money than people who are not obese. Preventing obesity in society can save many lives around the world. Physical education, healthy eating habits and regular exercise can be a key prevention of obesity. The teaching system around America needs to take a stronger role in the health and prevention of this disease, but the key people i n ones life in preventing obesity is the parents. Parents play a key role in a childs life, they must regulate what their children eat and the activities they participate in each day. Preventing obesity is not a one day job, it is a long process and a lifestyle. Obesity Obesity is a growing problem in our world and is one of the most rapidly growing diseases in children, teens and adults. Obesity has many definitions and many ways in which it can be interpreted. There are also many signs and symptoms of obesity which give doctors and parents time to prevent the fatal disease. Many things cause obesity in children, teens and adults and the effects can be deadly. People need to start noticing signs and take action for, not only themselves, but for their children as well, for a happier, healthier, and more normal life. Obesity is a growing concern in our world and in some cases can be predicted in infants. There are patterns amongst infants that show signs of obesity. Infants that grow faster than others have a greater risk of becoming obese than infants that do not grow as fast. Fast growing children, whether it be in height or weight gain, are more likely to be overweight later on in life. There is no set evidence that infants who grow faster become obese but faster growing infants do eat more food. Growth is driven by a childs appetite and dietary intake is a main risk factor in obesity. Studies have shown that the older the obese child is, the more likely that child is to become obese as an adult. Studies have proven that 25-80 percent of obese children become obese as adults (Lissau, 2007). Obesity is a very harmful disease that can be prevented, but will require a lot of work from the whole family. Childhood obesity is defined as having a body mass index equal to or more than the eighty fifth percentile of the age and gender (Whitaker, Wright, Pepe, Seidel, Heights 2008). Obesity is an imbalance between energy expenditure and dietary energy intake. Many people in society often have mistaken obesity and being overweight as the same thing. Being overweight means that the body mass index is over twenty five, and being obese means the body mass index is over 30. The only similarity between being overweight and obese is the fact that both can harm a persons health. Weight gain occurs when you take in more calories than your body uses during a certain time period. If the food you eat provides more calories than your body needs, then the calories that are left over transfer into fat. There are three stages to childhood obesity: late fetal development with overweight at birth, during the rebound period at five and six years old, and during the adolescence. (Whitaker, Wright, Pepe, Seidel, Heights). It is important to catch obesity early in these stages or it may become more difficult. There are many reasons as to why kids around the world are obese. Diet, physical activity, and familial psychosocial environment are three risk factors for childhood obesity. A cause for obesity can be early infant weight gain. This is a risk factor for childhood and adult obesity (Cole 2007). Smoking while pregnant reduces the birth weight of an infant but it increases post natal weight gain which is a cause of obesity. (Cole 2007). When a child gains a lot of weight early on, it is a sign that they will become obese rather than gaining weight at a steady pace. In an issue of Acta Paediatrica, it shows that watching television, having obese parents, and having a high birth weight increases the chance for obesity (Elanson-Albertsson Zetterstrom, 2005). In most cases it is not the childs fault that they are overweight but the parents of that child. The parents are the strongest factor for childhood obesity and both parents are equally effective. The lifestyle a parent gives their kid is a major factor as to how one will grow up. If a parent does not enforce exercise and physical activity they are more likely to become obese. Eating habits are a large factor in whether or not a child becomes obese. If the parent does not control the foods they eat and how much they eat the risk of obesity rises. Some parents buy a lot of junk food for the house and when children are hungry they will be more likely to choose junk food rather than a healthy snack. It is twenty-five to thirty percent more likely that children with obese parents will become obese themselves. When children grow up in an environment with bad eating habits they are thirty-three percent more likely to become obese as young teenagers (Cole 2007). Eating habits do not just come from parents, but can be caused by emotions as well. As a teenager there are many different situations that can occur in life, these may be new experiences or changes that a teenager can experience. Their changes and experiences can really cause a change in emotions, especially when a teenager is going through puberty. Some teenagers overeat because they are depressed, angry, or even because they are bored. Adolescents who suffer from depression are at a greater risk of becoming obese, and staying obese. Women usually tend to be more emotional and as teenagers they are going through many new experiences that can cause these emotions. A study shows that women at ages six to twelve are three times more obese now than they were thirty years ago. Two main factors to consider when decreasing the chances for obesity are dieting and activity. These help balance each others energy and help people live a healthier lifestyle. A way to protect children from obesity is to breast feed them. A formula fed baby has a higher risk of being obese. â€Å"Two alternatives to explain recent obesity trends are programming of appetite has changed, and appetite in some children is up regulated. And Programming of appetite is unchanged, but hungry children now get overweight due to the obesogenic environment.† (Cole, 2006 pg 3). The San Jose study focused on decreasing the amount of time spent in front of the television, and they increased the amount of physical activity in children and saw a decrease in obesity and the chances for obesity in the children. When the children watched less television the intake of sugar and carbonated beverages decreased. The children ate more fruits and vegetables throughout the day, when they spent time watching T.V. The children that were studied also had a change in their attitudes. The children seemed happier and more willing to do physical activities in there everyday lives. They also had an increase in there social lives and found they were more will to make new friends and it was easier to expand the groups of friends they had. (Lissau, 2007). Mossberg conducted a study in 1989 involving a number of obese children. After forty years Mossberg did a follow up with those children and found that a large number were still obese. Mossberg also found that these adults had a normal food intake and this shows that methods for reducing obesity and being overweight should be started at a young age. It is much harder to reduce obesity in adults than to start when one sees the first signs of obesity in children. Another main cause of obesity is environmental factors. In the world today the environment really has a huge impact on peoples lives especially when it comes to teenagers. In the modern world, technology has really come a long ways; so children and teenagers are relying more on technology to keep them entertained. This can be harmful to their health. Teenagers today are spending a lot more time interacting with technology than they should. These sedentary behaviors include video games, television, movies, and internet. Children who watch television and videos have been found to have a higher body mass index. By watching television and playing video games, the energy balance in a person decreases the energy expenditure, reduces resting metabolic rate, and increases energy intake. Also, many people eat while watching TV and are not doing any physical activity to work off what they eat. This allows the food to sit and turn to fat, increasing the chances of obesity. There are many commer cials on television that advertise fast food and restaurants making it more likely for a person to go buy these foods rather than cook a healthy meal (Nowicka 2007). Television viewing has been linked to obesity, smoking, poor fitness and raised cholesterol in adulthood. Reducing television viewing and increasing physical activity may not be enough to reduce the chances of obesity. Gender, age, ethnicity and body mass index are variables in how much they are related to sedentary behavior. Most children and teenagers also tend to eat out at fast food restaurants more often than they should. In result of this, they have less control over how much fat, sugar, and salts are in the foods they are eating. Fast food restaurants are also staying open even later than before. With these restaurants staying open late it really accommodates the food cravings that teenagers may have no matter what time of the day it may be. These fast food restaurants also encourage super-sizing your meals for a better deal, which adds more unnecessary calories and it proves to be cheaper. Children experience money now as an important part of life so if it appears that super sizing a meal will save some money they are going to feel that it is a better deal even though in the end it is really harmful to their health. Fast food restaurants are very common choices for families because they are so busy that do not have time to sit down and eat a home cooked meal so they stop and get something quick. W ith this busy schedule it creates a change in the eating habits that the children had before they got their license or got more involved. Hilde Bruch was one of the first people to say that obesity was not just related to body mass index and weight. It affects many psychological aspects of a person such as psychiatric health, psychiatric disorders, social maladjustment, and conflicts and tension in relations to the family of that person (Elanson-Albertsson Zetterstrom, 2005). The psychological complications of obesity are most related to teenagers. Research has shown just how important it is to teenagers to maintain a physical appearance, athletic skills, and be accepted with what one wears (Lissau, 2007). People who are obese are proven to have friends who are also obese. It is also proven that obese people do not make as much money as people who are â€Å"skinny† or not obese. They have a lower self esteem and have a harder time developing relationships with other people (Lissau). Young teenage girls in our society today are obsessed with their body image. This obsession can come from many different sources. Teenage girls may feel pressure from peers about their physical appearance because each person has different features that make them who they are. Often times people feel jealous because there is always someone in school that they wish they could look like. Girls become very competitive when it comes to the way that they present themselves and it can be a challenge if they feel someone has a better body. Not only is there pressure from peers that cause an obsession in body appearance, but the celebrities they see on television, or in movies have an impact as well. These women shown in the media are portrayed as what everyone should look like. In the United States, the amount of obese teenage women almost doubles that of obese men. Studies have shown that more than one-third of women are obese. Girls spend more time talking on the phone and listening to music while boys spend more time watching television and playing video games. Boys are also involved in more physical activity at all ages. Decreasing sedentary behavior in children can be just as effective as increasing the physical activity in a person (Nowicka, 2007). The school environment is a key place to start with obesity prevention. The schooling systems, especially in America, have low priority on healthy eating. Schools lack food and healthy meal support and the staff is unmotivated to add extra activities and lectures about nutrition. There is little supervision to what students are eating. In the United States vending machines are located in roughly 98 percent of the schools. (Lissau 2007) Removing vending machines will help decrease the chances of having junk food and carbonated drinks. Schools need to start preventing obesity by bringing activities to the children and making them a requirement. The only time children in school are not sitting down is during breaks or during physical education. In most cases a physical education class is less than an hour and only a few times a week. The length of time should be increased each week and the amount of times the breaks occur should be increased as well. Also, many students are enrolled in after school day care programs and by putting more physical activity into after school events would decrease the chance for obesity (Lissau). Physical activity has a major impact on body composition and metabolism making it a key treatment and prevention of obesity. It increases energy expenditure maintains lean body mass, and increases mobilization as well as burning body fat. Physical activity also has other benefits. One must have physical activity for normal growth, development of cardio respiratory endurance, muscle strength, flexibility, motor skills, and agility. Activities such as: walking, jumping, and weight lifting help bone development as well. Physical activity in children and adolescence has not just been proven to be a good thing. It also has some downfalls as well. Changes in energy expenditure or energy intake can occur at critical times in development in infants or adolescence and it can result in energy imbalance. Physical activity can have a different impact on different groups, such as male and female, ethnic groups, active and inactive. Different individuals will be impacted differently. World Health Organization recommends a minimum of thirty minutes a day of moderate physical activity. Moderate physical activity is defined as activity that requires three to six times as much energy as the energy needed in a resting state ( Nowicka, 2006). For children and adolescence, World Heath Organization recommends an additional twenty minutes of vigorous physical activity at least three times a week. Vigorous physical activity requires more than six METs, such as jogging and running at least 8.0 km per hour (Nowicka, 2006). Nordic Nutrition Recommendations recommends an hour of activity should include moderate and physical intensity but it can be divided out throughout the day (Nowicka). A study conducted by the National Weight Registry shows how maintaining a healthy diet and physical activity affects overweight and obese people. They studied successful and unsuccessful weight loss treatments. Ones dietary intake and the amount of physical activity are the main weight maintainers in adults and children. Adults maintain weight easier with more physical activity than children need. Having a low fat intake works better than physical activity for maintaining weight in children. The study also showed that the heavier and younger the subject was, the more weight that was lost. Boys also had a tendency to lose more weight than females in the long term weight maintenance. Catching the early signs of obesity gives one the opportunity to prevent the disease. Managing obesity is based on lifestyles where physical activity and behavior is a key target. Physical activity is a key treatment and prevention to obesity and should be a main focus of children and adolescence. Obesity is also decreased by sleeping longer, high education of your parents, and having more siblings ( Elanson-Albertsson Zetterstrom, 2005). It is important to have a variety of activity each day. Getting only one form of activity each day will only work certain muscles in the body. A popular form of activity for obese patients has been resistance training. Resistance training helps improve musculoskeletal fitness. Working various muscles is a key solution to decreasing body fat and lowering the amount of obesity in the world. Physical education classes may be the only way some children get any activity throughout the day. Physical education teachers are very important role models for children and it is important for them to stress the importance of physical activity (Nowicka, 2006). The table below shows how a child can get in the suggested one hour of physical activity each day. If one gets in an hour a day it can be a major factor to prevent obesity in the world. Limiting time spent watching television and playing video games has reduced the amount of overweight children. There are many ways to get in one hour of physical activity each day. Walking to school and then home from school is a great way to exercise for twenty to thirty minutes. Also, cleaning a room in the house allows you to be moving and bending over. Climbing stairs is a great way to get in physical activity, walking to a friends rather than driving, going shopping and walking the do g. Avoiding rides to school, watching television, and avoiding playing video games will help accomplish ones goal of completing the one hour recommended amount of exercise each day (Nowicka, 2006). Table 2 Examples of how everyday activities can be accumulated during a common day Example 1. How can a child accumulate 1 h of everyday activities Walks to school- 10 min Plays during breaks- 20 min Walks home from school- 10 min Cleans room- 10 min Walks to meet friends- 10 min Total 60 min Example 2. How can a child accumulate 1 h of everyday activities Rides bike to school- 5 min Walks and talks during breaks- 20 min Rides bike home from school- 5 min Goes shopping- 10 min Walks the dog- 20 min Total 60 min In the Untied States 15.5% of teenagers are overweight. Being overweight as a teenager can lead to three different diseases as an adult these can be type two diabetes, sleep apnea, and heart attack. A heart attack is not as common as the other two, but can still be dangerous. The first disease is type two diabetes. This is a disease that affects the metabolism when a person eats sugar, which is the bodys main source of fuel. If a person has type two diabetes, it is very difficult for their body to keep a normal glucose level. If this disease is not treated correctly it could be life threatening. As of right now there is no cure for type 2 diabetes, but there are many things that can be done to help control it. A person can eat healthier foods, and add some type of exercise to their daily routine. It is best to get this under control as a teenager, because as a teenager it is easier to change a persons lifestyle, and it will be more effective in the future. A disease can be very harmf ul a person in the future. Sleep apnea is another disease that is a major risk in a persons life and can cause early death due to obesity. Sleep apnea is a serious breathing disorder which can cause a person to stop breathing for short periods of time during sleep, and cause drowsiness during the day. Obesity also causes blood pressure to rise, and because of the high blood pressure it causes the heart to over work, and weakens the heart muscle. This causes the blood vessels to harden, which creates a greater chance of getting a blood clot increase, which makes it more likely to have a stroke or heart attack. Even though there are medical situations that can harm a person as a result from obesity; there are some beneficial medical treatments. Gastric bypass surgery is an option for many people to lose the weight fast. Many people these days are turning to gastric bypass surgery. Gastric bypass surgery is a permanent treatment to help obese people lose a certain amount of weight. This surgery is more common for adults, but some doctors feel that it could be helpful for teenagers as well. Gastric bypass surgery makes the stomach smaller, and allows food to bypass the small intestine. It helps a person feel full faster than usual, and results in fewer calories being absorbed, which leads to weight loss. A study was held where Leptin was infused in rats when they were born and they grew up to be leaner adults. Leptin is a hormone that regulates the body weight and metabolism. Although this raises ethical issues, giving newborns a shot of leptin when born will set them up for a more lean future. This may seem dramatic when there are healthy and natural ways of preventing obesity. Different organs of the body have drives or cravings for different types of food. The brain has the highest energy requirement of any of the organs. The total consumption of the brain is forty percent of newborn infants and twenty five percent in children and ten percent in adults. Because America has so many types of food available, the choice of fat and carbohydrates are around forty five percent each. ( Elanson-Albertsson Zetterstrom, 2005). Foods that are high in fat and sucrose are more satisfying than other types of foods and it is easier to overeat and become obese. Sucrose that is in a fluid has more potential to trigger your appetite than sucrose in a solid food (Elanson-Albertsson Zetterstrom, 2005). Obesity is an imbalance between energy expenditure and dietary energy intake. There are many variables that cause obesity in our society and there are many affects that go along with this disease. Preventing obesity must be started at a young age and parents must take action in giving their child a healthier lifestyle. Teens must avoid the pressures of society and be smart about the health choices they make. In order to make progress in preventing obesity schools need to educate the children more about its causes and its deadly affects, but most importantly how to prevent it. Keeping a healthy diet and regular exercise decreases ones chance of obesity and will help one live a healthier and happier life. References Cole, 2007, Early causes of child obesity and implications for preventions, 2-4, Retrieved April 12th 2008, http://web.ebscohost.com/ehost/pdf?vid=6hid=108sid=5536f511-b9fc-4551-9d4a-44b312dac852%40sessionmgr106 Cole, Bellizzi, Flegal, Dietz, 2000, Establishing a standard definition for child overweight and obesity worldwide: international survey, Retrieved April 11, 2008, http://www.bmj.com/cgi/reprint/320/7244/1240 Deforche, De Bourdeaudhuij, tanghe, debode, hills, bouckaert, 2004, Role of physical activity and eating behaviour in weight control after treatment in severely obese children and adolescents, Retrieved April 12th, 2008, http://web.ebscohost.com/ehost/pdf?vid=11hid=114sid=adeb569d-7792-42b8-a6e3-94f22e8572f1%40sessionmgr104 Erlanson-Albertsson and Zetterstrom, The global obesity epidemic: Snacking and obesity may start with free meals during infant feeding, 1523-1531, Retrieved April 18th, 2008, http://web.ebscohost.com/ehost/pdf?vid=14hid=113sid=5536f511-b9fc-4551-9d4a-44b312dac852%40sessionmgr106 Lissau, 2007, Prevention of overweight in the school arena, Retrieved April 12th, 2008, http://web.ebscohost.com/ehost/pdf?vid=16hid=114sid=adeb569d-7792-42b8-a6e3-94f22e8572f1%40sessionmgr104 Nowicka, Dietitians and exercise professionals in a childhood obesity treatment team, 23-29, Retrieved April 18th, 2008, http://web.ebscohost.com/ehost/pdf?vid=21hid=116sid=5536f511-b9fc-4551-9d4a-44b312dac852%40sessionmgr106 Nowicka, Physical activity-key issues in treatment of childhood obesity, 39-45, retrieved April 11th 2008, http://web.ebscohost.com/ehost/detail?vid=10hid=8sid=5536f511-b9fc-4551-9d4a-44b312dac852%40sessionmgr106 Schwartz and Brownell, Actions Necessary to Prevent Childhood Obesity: Creating the Climate for Change, 78-87, Retrieved April 12, 2008, http://web.ebscohost.com/ehost/pdf?vid=28hid=116sid=5536f511-b9fc-4551-9d4a-44b312dac852%40sessionmgr106 Whitaker, Wright, Pepe, Seidel, Heights, 2008, Predicting Obesity in Young Adulthood from Childhood and Parental Obesity, Retrieved April 11, 2008, https://content.nejm.org/cgi/content/full/337/13/869. Yaussi, The Obesity Epidemic, 105-108, Retrieved April 13th, 2008, http://web.ebscohost.com/ehost/pdf?vid=32hid=16sid=5536f511-b9fc-4551-9d4a-44b312dac852%40sessionmgr106